Yahoo in a sticky situation
February 14th, 2010 | 
Author: Well, there is a little change on Flickr’s logo: an addition of a small Yahoo logo to the right side so it reads “Flickr from Yahoo.” Flickr users are responding to this change and have taken to the photo-sharing site’s forums to express their displeasure at Yahoo’s branding on Flickr.
The bottom line is that Flickr users, many of whom are techy hipsters, just don’t jell with “middle America Yahoo” as Bartz put it a few days ago at the unveiling of Yahoo’s $100 million marketing campaign about “Y!ou.”
Yahoo also got into a bit of a sticky situation with users when it removed a photoshopped image posted on Flickr of President Barack Obama that makes him look like the Heath Ledger (Joker) character from The Dark Knight.
Flickr took the image down, citing a DMCA notice, adding that the company value freedom of speech and creativity.
Surprisingly, the company not only took down the image, but also removed the Flickr page and comments, even though this isn’t required by the DMCA. And then, in what was a totally contradictory move, Yahoo shut down the forum discussions about the political controversy, cutting off further political discourse about the image.
Judging from the comments in the discussions surrounding the (re)branding of Flickr, users don’t want to be reminded that Yahoo bought Flickr.
On the forum, users call Yahoo “stale” and think the logo is “horrifying” and “ugly” with many writing that they’d rather ignore the fact that Yahoo even owns Flickr. It’s kinda sad that even though Yahoo owns one of the most popular photo-sharing sites on the web, Flickr’s users would rather not be reminded of that fact. Perhaps its high time that Yahoo should start to make up with its younger, hipster users that are non Americans.
Posted in dark knight | 
Tags: Political Controversy, Political Discourse, Sticky Situation | 
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